Backstories.
Founders who turned their passions into successful brands, so that yours can remain as hobbies.
Image: Caran D’Ache®
Filter By Hobby
- For Badminton
- For Beekeeping
- For Birdwatching
- For Coffee Brewing
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- For Cycling
- For Drawing
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- For Formula 1 Enthusiasts
- For Frescobol
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- For Golfing
- For Guitar Playing
- For Handwriting
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- For Slacklining
- For Stargazing
- For Table Tennis
- Recap
Most listened →
Got a great product? Here’s your next growth strategy.
When your brand experiences slow growth, the problem isn’t you. It’s the strategy. Listen to a breakdown of seven (7) brands that turned one-time customers into recurring members by building a hobby-focused community.
Recap → Top Five Backstories of 2025 | STIGA®, Gibson®, Ferrari®, Yonex®, and La Marzocco®
Listen to host André Brathwaite share the Top Five Backstories of 2025 of founders who turned their passions into lasting brands—so that you can enjoy yours as a hobby.
Slacklining → Robert’s backstory | Gibbon® Slacklines
Listen to host André Brathwaite share the backstory as to why its co-founder, Robert Kaeding, turned his passion into a lasting brand—so that you can enjoy slacklining as a hobby.
Coffee Brewing → Giuseppe & Bruno’s backstory | La Marzocco®
Listen to host André Brathwaite share the backstory as to why its founders, Giuseppe & Bruno Bambi, turned their interest in an espresso machine into a lasting brand—so that you can enjoy coffee brewing as a hobby.
Drawing → Arnold’s backstory | Caran d’Ache®
Listen to host André Brathwaite share the backstory as to why its founder, Arnold Schweitzer, turned his interest in a pencil factory into a lasting brand—so that you can enjoy drawing as a hobby.
Badminton → Misoru’s backstory | Yonex®
Listen to host André Brathwaite share the backstory as to why its founder, Misoru Yoneyama, turned his passion for badminton into a lasting brand—so that you can enjoy badminton as a hobby.
Frescobol → Harry & Max’s backstory | Frescobol Carioca®
Listen to host André Brathwaite share the backstory as to why its founders, Harry Brantly and Max Leese, turned their passion for frescobol into a lasting brand—so that you can enjoy frescobol as a hobby.
Hunting → John & Henry’s backstory | Field and Stream®
You’ve probably heard of Field and Stream, the renowned hunting magazine that got started in the U.S. back in 1895. Listen to host André Brathwaite share the backstory as to why its founders, John P. Burkhard and Henry Wellington Wack, turned their passion for hunting into a lasting brand—so that you can enjoy hunting as a hobby.
Handwriting → Montblanc® Club (Concept)
In this case study of Forms of Recreation, we took a closer look at Montblanc® and developed a concept for a branded recreation club that they can choose to design using the Ferris Five Framework, offering handwriting hobbyists member events, experiences, and unique benefits.
Table Tennis → STIGA® Club (Concept)
In this case study of Forms of Recreation, we took a closer look at STIGA® and developed a concept for a branded recreation club that they can choose to design using the Ferris Five Framework, offering table tennis hobbyists member events, experiences, and unique benefits.
Fly Fishing → Orvis® Club (Concept)
In this case study of Forms of Recreation, we took a closer look at Orvis® and developed a concept for a branded recreation club that they can choose to design using the Ferris Five Framework, offering fly-fishing hobbyists member events, experiences, and unique benefits.
Guitar Playing → Gibson® Club (Concept)
In this case study of Forms of Recreation, we took a closer look at Gibson® and developed a concept for a branded recreation club that they can choose to design using the Ferris Five Framework, offering guitar-playing hobbyists member events, experiences, and unique benefits.
Product Marketers → Brand Community Case Studies
Our goal is to help product marketers design more brand communities centered on hobbies. In the podcast episodes ahead, we will break down case studies of iconic clubs that already exist — and spotlight the brands with the potential to design their own, using a framework we call The Ferris Five.