Branded Places.
Examples of product brands using hobby-driven locations as a customer retention strategy.
Image: Yonex®
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Most viewed →
Italy → Eataly® Roma
The place you can experience Italian food culture in Rome is at Eataly Roma, located in the Ostiense district. It has become a community hub for those who are into gastronomy as a hobby — not just eating, but learning, tasting, and understanding Italian culinary tradition.
Bulgaria → Cohiba® Atmosphere Sofia
The place you can experience cigar culture in Bulgaria is at Cohiba Atmosphere Sofia, located in the heart of the city. It has become a community hub for those who are into cigar smoking as a hobby.
Scotland → Johnnie Walker® Princes Street
The place to immerse yourself in history and craftsmanship is at the Johnnie Walker Princes Street— a multi-sensory journey into flavor, blending, and storytelling hosted at the brand’s flagship in Edinburgh. It has become a community hub for those who are into whisky tasting as a hobby.
Sea → Disney Adventure Cruise Ship
The place you can experience Disney storytelling at sea is aboard the Disney Adventure, part of the Disney Cruise Line and one of the largest passenger vessels to travel through the Panama Canal. Designed as a floating destination for families and fans of Disney worlds, it has become a community hub for those who are into film watching as a hobby.
China → Starbucks Reserve Roastery
The place you can explore coffee craftsmanship in China is at the Starbucks Reserve Roastery Shanghai, located on Nanjing West Road in the Jing’an district of Shanghai. It has become a community hub for those who are into coffee tasting, brewing, and café culture as a hobby.
Austria → Wilhelm Swarovski Observation Tower
The place for nature observing in Austria is at the Wilhelm Swarovski Observation Tower, located above the Kaiser-Franz-Josefs-Höhe along the Großglockner High Alpine Road. It has become a community hub for those who are into wildlife observation, birding, and alpine nature as a hobby.
Costa Rica → The Swarovski Optik® Rainforest
The place you can observe nature is at The Swarovski Optik Rainforest in Puntarenas, Costa Rica. This hobby-driven location offers guided experiences, habitat preservation work, and nature observation in Costa Rica’s biodiverse landscapes. It has become a community hub for those who are into nature observing as a hobby.
Switzerland → Home of Chocolate by Lindt®
The place you can taste chocolate is at the Home of Chocolate by Lindt in Zurich, Switzerland. This hobby-driven location offers a multi-layered journey into cacao, flavor, and the art of chocolate making. It has become a community hub for those who are into chocolate tasting as a hobby.
France → Paris Marais Tea Room by Mariage Frères®
The place you can participate in the world of tea brewing is at the Paris Marais Tea Room by Mariage Frères. This hobby-driven location offers curated experiences such as tea ceremonies and menu pairings. It has become a community hub for those who are into tea brewing as a hobby
France → L’Ecole by Van Cleef & Arpels®
The place you can participate in the world of jewelry making is at the L’École Paris by Van Cleef & Arpels, located in Paris. This hobby-driven location offers a curated series of paid & free talks, classes, and exhibitions. It has become a community hub for those who are into jewelry making.
United Arab Emirates → Steinway® Community Concert Hall
The place you can experience piano not as a performance, but as shared practice, is at the Steinway Community Concert Hall, located in Dubai. It has become a community hub for those who are into piano playing.
Mexico → La Casa Dragones® Tequila Tasting and Tour
The place you can sip tequila as a slow, intentional experience in Mexico is at La Casa Dragones, located in San Miguel de Allende. It has become a destination for those who are into the appreciation of tequila as a hobby.