Proven strategy.

Convert one-time buyers into repeat customers using hobby-driven experiences — not points.

Image: Oysho® Community Days

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  • Discover Clubs

    Examples of product brands that use hobbies for their in-person communities.

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  • Visit Places

    Examples of places where product brands use hobbies to help customers connect.

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  • About Founders

    Listen to backstories of founders who turned their hobbies into products and experiences.

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  • Learn About Us

    We help founders at product brands get the strategy to have more repeat customers.

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What hobbyists are saying:

  • "I'm hooked on Titlest balls. Didn't know about Team Titleist, loved the fun fact, and I am now a Team Titleist member. Thanks for the info."

    Lizz loves Golf

  • "I think I was meant to be a photographer. Photography is something I truly love... I'm definitely interested in learning more about LSI (Leica Society International), it sounds like a great opportunity to connect with both amateur and professional photographers."

    Misty R. loves Photography

  • "I heard about the brand Leica, but had no idea that they had a club. Thanks for sharing."

    Tamara A. loves Photography

FAQs

  • Using a loyalty points program can end up being a quick, one-off transaction, where customers simply buy and leave. This happens to be the reason why product brands struggle to create repeat, meaningful engagement beyond the point of sale. Without it, Customer Lifetime Value (CLV) stagnates or falls.

  • Customer Lifetime Value (CLV or LTV) is the total revenue a business expects to earn from a single customer over the entire relationship, focusing on long-term profitability beyond a single purchase.

  • Forms of Recreation provides the strategy that product brands use to convert one-time buyers into repeat customers: recurring, hobby-driven experiences — not loyalty points programs.

  • Points expire. Identity doesn’t.

    Loyalty points programs increase transactions in the short-term but don’t create attachment in the long-term. That’s why brands like Tracksmith, Rapha, Swarovski, invested in hobby-driven experiences such as clubs, places, and recurring activities instead of loyalty points programs.

  • Hobbies are a habit-forming activity that people genuinely connect with.

    By using recurring, hobby-driven experiences such as a club, place, or activity, customers keep coming back, because your brand becomes known for authentically and consistently helping its customers connect with their passion and with others who share their hobby. Brands like Titleist, Rapha, and Swarovski have proven it.