MARKETING.
Part of a marketing team? Learn how brands are now retaining customers.
Over 50 brands featured:
Titlest
Leica
Swarovski
Tracksmith
Merrell
and more...
Titlest Leica Swarovski Tracksmith Merrell and more...
Listen To Episodes
Listen to the latest episodes on companies that use hobby-driven experiences as a brand advantage.
Image: Forms of Recreation®
Why Recreation?
Brands use hobby-driven experiences to build long-term emotional attachment and habits rather than short-lived transactional loyalty.
Image: Golf
Brands use hobby-driven experiences to set themselves apart. Not by creating new communities, but by embedding themselves into existing ones that resonate with the lifestyle people either identify with or wish to identify with.
Who is André Brathwaite?
The person who writes, narrates, and produces a weekly podcast. Listen to backstories of each brand founder, along with a customer retention strategy centered on hobby-driven experiences: clubs customers join, locations they visit, and activities they engage in.
About Forms of Recreation
Helping adults connect with recreation—and brands better retain customers—through in-person hobbies.
Image: Forms of Recreation®
FAQs
Got more questions? Contact us.
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Founders using loyalty points programs to retain customers usually end up being a quick, one-off transaction, where customers simply buy and leave. This happens to be the reason why product brands struggle to create repeat, meaningful engagement beyond the point of sale. Without it, Customer Lifetime Value (CLV) stagnates or falls.
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Customer Lifetime Value (CLV or LTV) is the total revenue a business expects to earn from a single customer over the entire relationship, focusing on long-term profitability beyond a single purchase.
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Points expire. Identity doesn’t.
Loyalty points programs increase transactions in the short-term but don’t create attachment in the long-term. That’s why brands like Tracksmith, Rapha, Swarovski, invested in hobby-driven experiences such as clubs, places, and activities instead of loyalty points programs.
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Hobbies are a habit-forming activity that people genuinely connect with.
By using recurring, hobby-driven experiences such as a club, place, or activity, customers keep coming back, because your brand becomes known for authentically and consistently helping its customers connect with their passion and with others who share their hobby. Brands like Titleist, Rapha, and Swarovski have proven it.
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If your are a founder and your brand disappeared tomorrow, would customers miss the product—or the experience around it?
Our resource section shows you the way brands offer experiences to their customers beyond their product, moving from a transactional relationship to a relational one. You will get repeat customers because they care about what’s in it for them, not because they are being incentivized for what’s in it for you.
